Character Design for the “Viveros Villanueva” Exhibition Stand

How do you creatively communicate the cultivation of the young grapevines grown by Viveros Villanueva at FIMA Zaragoza?

The answer took shape through the concept “The Magic of the Vineyard”—an idea that inspired the design and handcrafted creation of two paper characters and their grapevines: a wizard and a vineyard fairy. Integrated into the exhibition stand, the pair became the focal point of one of its key areas, introducing a sense of fantasy while visually conveying the care and dedication behind every vine.

The making of these paper sculptures echoed the very process of vine cultivation. Both papercraft and nursery growing demand time, precision, patience, and craftsmanship. In this way, the characters celebrated the artisanal nature of the work and highlighted the meticulous care with which Viveros Villanueva cultivates and produces each of its plants.