Window display “Musical Fantasy”

Letra de Oro 2023 Award for the best personalized or custom marketing action organized by Veredictas
Letra Award 2023 Miscellaneous category organized by Veredictas.

This window display project for Joyería Montiel (Pamplona, Spain) is part of the “Much to Celebrate” campaign, to commemorate the brand’s 60th anniversary. “Musical Fantasy” is a fantastic city that surprises us with a carousel, a ferris wheel and a roller coaster. Through the illuminated windows, we approach some musicians who are rehearsing the concert for the celebration. This project has been made by hand on paper. It is worth highlighting the electronic part. A sensor, which detects the passage of passers-by, activates the movement of the ferris wheel, the carousel and the windmill blades. It is characterized by the multitude of details, such as the musical notes that decorate the doors or the lanterns, the balconies, whose designs remaind various musical instruments.

What pieces will they be rehearsing? We have imagined a classical music concert that we invite you to discover in this Spotify list:”Fantasía musical”